CERTIFIED PROGRAM · ULISES DE LA CRUZ

AI Lions

The first hybrid modular AI mastery program for commercial teams. Designed so your team not only understands AI — they use it to sell more and operate better.

100-120h of trainingIn-person + Online3 levelsDC-3 Certificate included
100–120hTotal training
+50%Increase in win rate
8Specialized modules
3Depth levels

Designed for teams that want results

AI Lions is not a technology course. It is an AI-powered commercial performance program.

Sales Directors

Who want their team to adopt AI without resistance and with measurable results.

HR / L&D Directors

At 200–1,500 employee companies seeking structured AI training with performance metrics.

Revenue Leaders

Responsible for pipeline, forecasting, and revenue engine optimization.

Marketing Teams

Looking to integrate AI in content generation, campaigns, and analytics.

EdTech & Training Founders

Training companies looking to differentiate with AI and offer this program to their own clients.

B2B SME CEOs

Who need to sell more with fewer resources using modern AI tools.

The 8 program modules

Each module is an applied learning block: theory + practice + real project in your company.

Module 1

Generative AI for Business

ChatGPT o3, Claude Sonnet 4.5, Gemini 2.5 and prompting techniques applied to your daily work — no code needed.

15h
Module 2

No-Code AI Automation

Zapier AI, Make and Google Workspace with AI to automate follow-ups, notifications and repetitive tasks.

13h
Module 3

AI Agents & Advanced Automation

First agents module: n8n AI Agents, CrewAI and AutoGen to orchestrate systems that work autonomously.

16h
Module 4

Smart CRM & AI-Powered SDR

HubSpot AI, Salesforce Einstein, Apollo AI and Clay for predictive scoring, sequences, and automated prospecting.

14h
Module 5

AI Marketing & Video Content

HeyGen, Sora, Runway ML and Jasper for multi-channel campaigns, personalized video, and AI-powered SEO content.

14h
Module 6

Revenue Intelligence & Analytics

AI-powered dashboards, pipeline predictive forecasting, commercial KPIs, and data-driven decision making.

14h
Module 7

Voice AI & Digital Workers

ElevenLabs, HeyGen and Voiceflow: build voice assistants, digital reps, and advanced customer service bots.

12h
Module 8

AI Ethics, Compliance & Governance

EU AI Act, AI-applied GDPR, risk management, ethical framework, and responsible AI adoption in organizations.

8h

Learning that generates performance

1

Team diagnostic

We evaluate the current level of AI adoption, commercial processes, and knowledge gaps.

2

Applied learning

Live sessions (in-person or online) with real exercises from the participant's business.

3

Platform practice

Access to XFactor Academy with materials, quizzes, projects, and real-time AI coaching.

4

Implementation & transfer

Final project applied to the company. The team leaves with a ready AI adoption plan.

Learn on LatAm's most advanced platform

AI Lions runs on XFactor Academy — the first AI-native LMS platform built for Latin America. Materials, quizzes, projects, and real-time AI coaching, all in one place.

XFactor Academyxfactoracademy.io/ai-lions
XFactor Academy — vista del curso AI Lions
XFactor Academyxfactoracademy.io/dashboard
XFactor Academy — dashboard del alumno
Student dashboard
Real-time AI coaching
Business-applied projects
Digital certificate + DC-3
Access from any device

Choose your team level

Three depth levels, one goal: your team mastering AI applied to commercial growth.

Not sure which level is right for your team? Take the free diagnostic → Start diagnostic · 7 min

Basic

6 weeks · 28h · ~10 sessions of 3h
$890 USD / module

For sales and marketing professionals new to AI

  • Modules 1-2: Generative AI + No-code Automation
  • ChatGPT o3, Claude, Gemini applied to your daily work
  • No-code automation: Zapier, Make and Google AI
  • Use cases and project applied to your company
  • Best practices and responsible AI use
Book a fit call

Executive

7 weeks · 34h · ~11 sessions of 3h
$1,700 USD / module

For executives and C-level leaders driving AI transformation in their organization

  • Modules 6-8: Revenue Intelligence + Voice AI + Governance
  • AI dashboards, predictive forecasting and Revenue Intelligence
  • Voice AI and Digital Workers: ElevenLabs, HeyGen, Voiceflow
  • EU AI Act, GDPR+AI and regulatory risk management
  • Strategic AI roadmap for the organization
  • 1:1 strategic session with Ulises
Book a fit call

Custom

Designed for your company
Get a quote

100% custom program: modules, language, format, hours and methodology tailored to your industry and goals.

  • À-la-carte module selection
  • In-person, online or hybrid format
  • Groups of any size
  • Industry-specific use cases
  • Volume pricing available

* Price per individual module. Full program includes all modules + resources, live sessions, and DC-3 certification.

30-day satisfaction guarantee — 100% refund if you see no value after the first 2 modules

What teams achieve when they implement AI

+50%

Increase in sales win rate

Companies implementing AI in sales see up to 50% more wins vs. traditional methods.

Harvard Business Review
-35%

Reduction in repetitive tasks

Salespeople using AI reduce up to 35% of time on administrative and follow-up tasks.

McKinsey & Company
+30%

Marketing efficiency gain

Marketing teams that adopt AI achieve 30% more efficiency in campaigns and demand generation.

Accenture

The consultant who builds

Ulises De la Cruz

Ulises De la Cruz

AI Solutions Architect | Speaker | Founder of XFactor Academy

+15 years in B2B sales and revenue operations. International MBA from Lingnan (University) College, Sun Yat-Sen University × MIT. Founder of XFactor Academy — the first AI-native LMS platform for Latin America. Instructor at TEP Institute (Spain), collaborator at Lablab.ai (Sweden), Unknown Group (Netherlands), and EBC (Mexico).

Recognized by

MIT
Lingnan
Tec de Monterrey
Lablab.ai
TEP Institute

From those who've been through it

"The training experience with Ulises was exceptional. He managed to transform our commercial team's mindset with practical AI tools and processes that were actually implemented. His hybrid approach of consulting and technology building made all the difference."

Cristina Campos Peredo
CEO, PROSPERIA

"Working with Ulises was a radical change for our commercial team. He implemented clear processes, trained the team and left us tools that are still working. A consultant who truly delivers results."

Oscar Del Moral Queipo
Chief Growth Officer, TEP Institute (Spain)

Frequently asked questions

The program is 100% hybrid: live in-person or online sessions combined with access to the XFactor Academy platform for materials, exercises, and asynchronous practice. We adapt to your company.

Groups have between 8 and 25 people to guarantee active learning and individual practice. For larger teams we quote in parallel or in stages.

Basic covers fundamentals and tools. Advanced integrates AI into pipeline, campaign, and decision-making processes. Executive adds strategic leadership, change management, and organizational AI roadmap.

No technical background required. The focus is 100% business-applied. Participants learn to use AI tools, not program them. That said, we do hands-on exercises in every session.

Yes. Upon completion, participants receive a DC-3 labor skills certification plus a digital AI Lions certificate signed by Ulises De la Cruz.

Yes. You can purchase individual modules at the per-module price, or the full program to access all modules plus live sessions, additional resources, and follow-up.

Yes — and that's exactly the profile that gets the most from this program. Using ChatGPT is the starting point; AI Lions takes the team to the next level: autonomous agents, smart CRM, pipeline automation, Video AI and governance. Most teams that 'already use AI' do it in isolation without process. Here it gets integrated systemically.

Between 3 and 6 hours per week: one 3h live session plus asynchronous practice on XFactor Academy. The program is designed not to interrupt operations — sessions are scheduled in fixed blocks and materials are available 24/7.

Yes. AI Lions has a 30-day satisfaction guarantee. If after the first 2 modules your team does not see clear, actionable value, we refund 100% with no hassle. Email us at im@ulisesdelacruz.io with the reason and we process within 3-5 business days. This guarantee exists because we trust the program — 95%+ of teams finish and request additional modules.

Your team can be the most AI-advanced in your industry

Leave your details and we'll contact you within 24 hours with a custom proposal. No commitment.

Response within 24 hours
Proposal tailored to your industry
Includes DC-3 certificate and digital badge
No spam. No sales pressure.

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